by Taylor Prewitt
Photographs by Sarah Teveldal
Personal style, no matter how personal, is something that must be put on. Each morning, we slip into the identities weโve crafted to represent who we are to the rest of the world. Some of us slip on tails.
At a base level, weโre all playing dress up. Some of us just take it to another level. Like merpeople โย a select cohort whose aesthetics envelop not just the mythical creature they emulate, but an entire mer-lifestyle that has grown online, internationally and here in Central Texas.

โI think [the] fantasy carries over from when I was a child,โ says Jenna Cundy, a self-styled mermaid, and part of the local merpod helmed by Sirenalia, an Austin-based mermaid tail company. โNow youโre an adult and you can do whatever you want with your money and your time.โ
In the realm of style, there are shoe people, there are bag people, there are, God help them, hat people. And then there are those who purchase a $2,000-plus, custom-made, fully functional and environmentally friendly, silicone mermaid tail.
Because thereโs something about the mermaid โ a perennial favorite of children everywhere and the summer seasonโs perpetual โIt Girlโ โ thatโs just plain appealing. After all, her mythos originated with sirens, the inconceivably alluring sea nymphs first mentioned in Homerโs โOdysseyโ in 800 B.C.E. (and still she doesnโt look a day past 20 centuries old).
She also has great hair.
Sea Fair: Mermaid Dorothy Rose
Perhaps itโs the fantasy of transformation that keeps Sirenalia, founded almost five years ago by Austinites and partners Maria Russo and Jason Darling, in business. In addition to serving as live party decor and hosting mermaid retreats in Belize, and soon, San Marcos, Sirenalia also creates the custom silicone mermaid tails that allow people like Jenna to explore a whimsical side of their identities.
When considering the mermaidโs appeal, fantasy canโt entirely account for the communal power of mass media to fan the flames of adoration. Disney released โThe Little Mermaidโ in 1989, making it the idolized โFrozenโ of an entire generation โ a generation often characterized by its desire to individualize and amplify identity. And while Ariel pined for human legs, thousands of leg-having humans want nothing more than a mermaid tail โ the perfect vehicle for both expression and escape. Luckily, Sirenalia isnโt staffed by sea witches with a taste for collateral (and a campy style all their own) โ theyโre fine with a check.
โWe all want to believe in something and [adults] donโt get to, without seeming silly,โ says Darling, who paints tails at Sirenaliaโs Holly Street studio and acts as a mermaid handler at their events. โRight now identity is such a thing โฆ people are really concerned about being their best identity.โ
Mermaids Elona Rose, Lilly Russell, Maria Russo and their gill-ty pleasure.
For Sirenaliaโs clients, mermaidism is a way to be their best selves. People who buy the tails and participate in the culture arenโt just fascinated by mermaids. They didnโt just watch โThe Little Mermaidโ as children. Instead, they emphatically tell Russo and Darling โ and really anyone who asks โ โI am a mermaid.โ And so they are.
As far as self-expression goes, full mermaid regalia lets you bring it in a big way. In addition to sending in 27 different measurements, Sirenalia invites clients to use crayons (another childhood throwback) to shade in a form with the exact specificities and colors of the tail that best represents them โ making the act of identifying as mermaid a kind of hybrid performance and multimedia art form. Both Russo and Darling consider themselves artists.
โYouโre making their dreams come true, you want to make it right, exactly the way it was in their imagination,โ says Russo.
Donning the tail (which slips on like a condom in a process that takes about five minutes), applying the makeup, wearing the hair accessories and putting on the iconic shell bra are also part of the identity process โ a kind of caterpillar-to-butterfly, mere-mortal-to-mythical-creature transformation that explains the fascination with the mermaid metamorphosis.
Washed Ashore: Lilly Russell, Jessica Mendiola, Chelbi Peรฑa and Maria Russo
โThe way your body moves in water is very different,โ explains Elona Rose, a Sirenalia mermaid and tail and bra designer who is attracted to the aesthetic nature of the gig. โYou may be very awkward on land, but the idea that you could get in the water and your hair would flow like a ribbon and your tail will just gently undulate behind you โฆ I guess thatโs a very attractive concept to people.โ
The community mermaidism offers is also part of the appeal. For those that see themselves as a merpeople, thereโs a huge international network of others that feel the same.
โFifteen years ago, if someone was like โIโm a mermaid,โ and theyโre in a small town, people would be like, โOK, youโre the weird one in town,โโ Darling explains over FaceTime from Belize, where he and Russo are planning next yearโs retreat. โNow you can get on forums and thereโs thousands and thousands of people who are like, โOh yeah, me too, totally,โ and they can make friends and do mermaid stuff together.โ
โThey didn’t just watch The Little Mermaid as children.โ
That communal aspect has been gratifying to Russo, who never imagined that creating a โbadass mermaid tail to swim inโ for herself would lead to a network of some of the closest friendships sheโs had. But sheโs glad it did.
โJust being a part of something fantastical [is] fun,โ says Russo. โWe have these amazing moments together where weโre like, โOh my god, weโre like mermaids underwater swimming next to a shark in paradise right now โฆ this is really our life right now.โ And we do it together.โ