Tag: Sirenalia


SXSW 2017

Welcome back to Austin for SXSW 2017!! We are excited to show off how we can shine your brand anywhere you like with lasers, ride your VIP’s on one of the Bike Zoo’s Giant one-of-a-kind Animals or Fly your brand 100 feet in the air with aerial balloons! A lot of event planners can brag about creating from the ground up but at RajiWorld we can even offer you world-class, beautiful and professional mermaids to start the party underground, not to mention our taste in music!!!

Date: Thursday, March 16
Venue: Palm Door on Sabine (401 Sabine St.)
Lineup: The Place 1:00 AM, Cotton Mather 12:00 AM, Misimplicity 11:00 AM, Billy Harvey 10:00 AM, Akina Adderley & The Vintage Playboys 9:00 AM, EMQ 8:00 AM with set change harp by Analee Cantu, magic in the trees and on the building with Laser Spectacles, rides and photos with the one and only Bike Zoo and landlocked play with the Sirenalia Mermaids!!

We will have complimentary temporary Manifestation tattoos from our sponsor Conscious Ink.

Beyond the showcase RajiWorld clients will be playing “Second Stage” hotel stages all over town, check here for updates and Chris Stamey will be presenting the BIG STAR’S THIRD + FRIENDS show as well as the film!

A special orchestrated performance of selections from both Big Star’s legendary Third album and their earlier releases, featuring an all-star cast, including members of Austin’s own Tosca Strings. Preceded by sets by three superb singer/songwriters.

Date: Friday, March 17
Venue: Central Presbyterian Church (200 E 8th St.)
Lineup: Parker Millsap, Skylar Gudasz, Robyn Hitchcock, and then a performance of Big Star’s Third by Jody Stephens (Big Star), Mike Mills (R.E.M.), Ken Stringfellow (Posies, Big Star), Mitch Easter (Let’s Active), Chris Stamey (the dB’s), Brett Harris, Skylar Gudasz, Robyn Hitchcock, members of Austin’s own Tosca Strings


DID YOU KNOW THAT RAJIWORLD HAS BEGUN REPPING FROM SEA TO SKY WITH TWO NEW SPECTACLE ACTS? I have begun representing Laser Spectacles and Sirenalia Mermaids in addition to Flam Chen, The Bike Zoo and bands

LASER SPECTACLES, INC. is a Texas Laser Light entertainment production company specializing in producing laser shows, and designing and installing laser show related projects. Sound and light are merged to produce stunning effects.

Laser Spectacles, Inc. focuses on producing creative and unusual laser shows for a variety of markets, including festivals, fairs, meetings, art events, parties, sporting events – anywhere large groups of people gather to celebrate!

Sirenalia is an all-inclusive mermaid production company dedicated to making mermaid dreams come true.

Thay are a group of mermaids in Austin, Texas who create realistic mermaid tails using platinum-cured DragonSkin silicone. They make appearances at parties, resorts, festivals, aquariums and in television/film, and they transform normal people into magical mermaids!

Sirenalia is dedicated to raising awareness about our fellow marine-life, working to improve the education of young people everywhere, and using their striking imagery to make the world a better place. They are POC & LGBTQIA allied!



by Taylor Prewitt
Photographs by Sarah Teveldal

Personal style, no matter how personal, is something that must be put on. Each morning, we slip into the identities we’ve crafted to represent who we are to the rest of the world. Some of us slip on tails.

At a base level, we’re all playing dress up. Some of us just take it to another level. Like merpeople – a select cohort whose aesthetics envelop not just the mythical creature they emulate, but an entire mer-lifestyle that has grown online, internationally and here in Central Texas.


“I think [the] fantasy carries over from when I was a child,” says Jenna Cundy, a self-styled mermaid, and part of the local merpod helmed by Sirenalia, an Austin-based mermaid tail company. “Now you’re an adult and you can do whatever you want with your money and your time.”

In the realm of style, there are shoe people, there are bag people, there are, God help them, hat people. And then there are those who purchase a $2,000-plus, custom-made, fully functional and environmentally friendly, silicone mermaid tail.

Because there’s something about the mermaid – a perennial favorite of children everywhere and the summer season’s perpetual “It Girl” – that’s just plain appealing. After all, her mythos originated with sirens, the inconceivably alluring sea nymphs first mentioned in Homer’s “Odyssey” in 800 B.C.E. (and still she doesn’t look a day past 20 centuries old).

She also has great hair.

Sea Fair: Mermaid Dorothy Rose

Perhaps it’s the fantasy of transformation that keeps Sirenalia, founded almost five years ago by Austinites and partners Maria Russo and Jason Darling, in business. In addition to serving as live party decor and hosting mermaid retreats in Belize, and soon, San Marcos, Sirenalia also creates the custom silicone mermaid tails that allow people like Jenna to explore a whimsical side of their identities.

When considering the mermaid’s appeal, fantasy can’t entirely account for the communal power of mass media to fan the flames of adoration. Disney released “The Little Mermaid” in 1989, making it the idolized “Frozen” of an entire generation – a generation often characterized by its desire to individualize and amplify identity. And while Ariel pined for human legs, thousands of leg-having humans want nothing more than a mermaid tail – the perfect vehicle for both expression and escape. Luckily, Sirenalia isn’t staffed by sea witches with a taste for collateral (and a campy style all their own) – they’re fine with a check.

“We all want to believe in something and [adults] don’t get to, without seeming silly,” says Darling, who paints tails at Sirenalia’s Holly Street studio and acts as a mermaid handler at their events. “Right now identity is such a thing … people are really concerned about being their best identity.”

Mermaids Elona Rose, Lilly Russell, Maria Russo and their gill-ty pleasure.

For Sirenalia’s clients, mermaidism is a way to be their best selves. People who buy the tails and participate in the culture aren’t just fascinated by mermaids. They didn’t just watch “The Little Mermaid” as children. Instead, they emphatically tell Russo and Darling – and really anyone who asks – “I am a mermaid.” And so they are.

As far as self-expression goes, full mermaid regalia lets you bring it in a big way. In addition to sending in 27 different measurements, Sirenalia invites clients to use crayons (another childhood throwback) to shade in a form with the exact specificities and colors of the tail that best represents them – making the act of identifying as mermaid a kind of hybrid performance and multimedia art form. Both Russo and Darling consider themselves artists.

“You’re making their dreams come true, you want to make it right, exactly the way it was in their imagination,” says Russo.

Donning the tail (which slips on like a condom in a process that takes about five minutes), applying the makeup, wearing the hair accessories and putting on the iconic shell bra are also part of the identity process – a kind of caterpillar-to-butterfly, mere-mortal-to-mythical-creature transformation that explains the fascination with the mermaid metamorphosis.

Washed Ashore: Lilly Russell, Jessica Mendiola, Chelbi Peña and Maria Russo

“The way your body moves in water is very different,” explains Elona Rose, a Sirenalia mermaid and tail and bra designer who is attracted to the aesthetic nature of the gig. “You may be very awkward on land, but the idea that you could get in the water and your hair would flow like a ribbon and your tail will just gently undulate behind you … I guess that’s a very attractive concept to people.”

The community mermaidism offers is also part of the appeal. For those that see themselves as a merpeople, there’s a huge international network of others that feel the same.

“Fifteen years ago, if someone was like ‘I’m a mermaid,’ and they’re in a small town, people would be like, ‘OK, you’re the weird one in town,’” Darling explains over FaceTime from Belize, where he and Russo are planning next year’s retreat. “Now you can get on forums and there’s thousands and thousands of people who are like, ‘Oh yeah, me too, totally,’ and they can make friends and do mermaid stuff together.”

“They didn’t just watch The Little Mermaid as children.”

That communal aspect has been gratifying to Russo, who never imagined that creating a “badass mermaid tail to swim in” for herself would lead to a network of some of the closest friendships she’s had. But she’s glad it did.

“Just being a part of something fantastical [is] fun,” says Russo. “We have these amazing moments together where we’re like, ‘Oh my god, we’re like mermaids underwater swimming next to a shark in paradise right now … this is really our life right now.’ And we do it together.”


Come swim with us, September 14th-18th in San Marcos, Texas during Mermaid Week!

Mermaids in San Marcos
Mermaids in San Marcos

We are offering a chance to be a part of Texas history while making friendships that will last a lifetime.

  • An all-inclusive mermaid experience, with beautiful & healthy meals served in your beautiful cabin alongside the river!
  • Underwater mermaid photography and event documentation by Flashpool Productions!
  • Give back to the community! A Sirenalia-organized underwater river cleanup!
  • A spot in the first-ever San Marcos Mermaid Parade!
  • Entry into the SMTX Mermaid Society Ball!
  • A genuine sunset Texas BBQ – including live music and cold beer!


This event is guaranteed to sell out. A $325 non-refundable deposit is required to reserve your spot, and can be paid HERE.

Earlybird tickets are now sold out. Tickets are $875 and can be secured via your deposit.

Have questions?  No problem!  Contact us with any additional inquiries about the Sirenalia Mermaid Retreat.

We are excited to be working with the Mermaid Society SMTX to make the San Marcos River a safer, cleaner place for everyone. Check them out!