VOTE NOW, VOTE HERE, PLEASE VOTE FOR US
My super-power has always been to hold on tight to my belief system while negotiating the slippery slopes of the music business of the past 3 decades. I have been blessed to attract clients and partners (sponsors and colleagues) who dance the same path. We are happy, healthy collaborators in the music biz. Cool, right?
Takeaways
- How to stay true to yourself and clients in the ever-changing current that is our beloved industry.
- How do collaborate with like-minded colleagues to make the most of individual assets .
- How to connect bands and brands in 2022.
Speakers
- Roggie Baer, Founder/ Agent, RajiWorld LLC and Atomic Music Group
- Nakia Reynoso, Creator, https://austintexasmusicians.org
Organizer
Roggie Baer, Founder/ Agent, RajiWorld LLC and Atomic Music Group
PANELPICKER VOTING CLOSE
PanelPicker voting will close on Thursday, August 26 (11:59 PM PT). After voting closes, we need several weeks to review these results along with Staff and Advisory Board grades. Cast Your Vote
FIRST PROGRAMMING ANNOUNCEMENT
In mid-October, we will announce the majority of our accepted programming for the 2022 Conference on the SXSW website. You will be notified of the status of your proposal during this week.
QUESTIONS
We strongly encourage you to visit the PanelPicker FAQ. Most PanelPicker-related questions are answered there.
โWell, the place was packed and there was a gal named Roggie in the audience. She had a booking agency called RajiWorld. Iโd heard of her through my friends in a band called Dash Rip Rock. The Rugburns and Dash were close pals and had done a few tours together through the Midwest.So Roggie (pronounced Raji) says to me. โHey Iโm Roggie. I liked your show. Do you have an agent?โโYeah, but Iโm not that happy with em. They donโt really know how to book small clubs. Itโs not really in their wheelhouse so Iโm not working enough. I wanna play every dive bar in America.โSo Roggie says โwhy donโt we meet up for breakfast tomorrow? Meet me at The Four Seasons.โโThe Four Seasons???โSo we went to brekkie and sealed the deal right there. I left CAA and signed on to RajiWorld. From huge to boutique.So Roggie proceeded to book me everywhere. I was never home. I got my wish. I played houses bars and cafes. Anywhere. Insane asylums, prisons, picnics, weddings, old folks homes etc. I owe a lot to her. We strategized and commiserated and made a little cash. It was a blast. I still keep in touch with her today. I love her.Now itโs 2019. Yikes. Where did the time go. My hair ainโt the color it once was but Iโm still out there.8 billion gigs later and here I am getting ready to head out to Florida for some shows.โFeeling grateful. โ Steve Poltz
Roggie, thank you again for joining the Festivals panel. It ended up being such a rich discussion! My favorite part about your participation was how your loving spirit shone through so richly. Your balance of brass-tacks business savvy and soul-deep positive regard for others is so beautiful to witness. Your example reminds me to be my best self, and I am sure you have that effect on many others as well. Looking forward to seeing you again soon! -Debbie Stanley
Roggie โLIVESโ for her artists and 24/7 isnโt a time frame that ever has enough time for what she gives to her love of music.โMichael Plen
Roggie has years of experience and credibility in the Austin music world wearing multiple hats that span music, community and local businesses. Working with her would potentially offer valuable exposure to many facets of the business that relate to artist representation (including but not limited to booking, promotion, publicity, branding/cross-branding, event producing, management, mentorship, strategic planning).โ โ Trish Murphy
โThe lovely Roggie Baer is a consummate professional who puts her heart, soul, talent and professionalism behind any project sheโs involved with. Not only does she have a vast network of colleagues, but she also embraces making new connections. I am proud supporter of her work and look forward to collaborating with Ms. Baer on future projects. Most Sincerely, Celeste Quesada
On this Friday, Iโd like a standing ovation for Roggie Baer and all the work she did to make the Music Awards shine with stars this year. She started out on the show a few years ago by pulling together the style elements of the show, but this year she knocked herself out by assembling a collection of many of the musicians who have been so near and dear to my heart for nearly four decades. This from a woman who also puts together showcases and parties during the conference, and keeps her own RajiWorld business together. In fact, she has a showcase going on today at the Ginger Man thatโs got more than a few folks I love too, including my beloved friends in the Fleshtones. Thank you, my beautiful friend!โ โ Margaret Moser, Director of The Austin Music Awards
โI needed a booking agent for an up and coming artist (at the time), Rufus Wainwright โ I needed someone who could book large clubs and theaters on a residency tour for him without much radio play or giant ticket buysโฆ Roggie did it! The tour was well planned, utilized the top venues and was more cost effective in building a usable fan base for Rufus than any other option we explored. I would hire Roggie again for any project โ she produced results, was easy to work with; had great customer service, attention to detail and our ROI exceeded our goals.โ โ Sue Naramore, Geffen Records and Dreamworks Records Tour Coordination
โRoggie is not only a primo booking agent, taking care of biz on every level, and going the distance for her clients. Sheโs also blessed with a sense of style and community. Her annual SXSW party says it all โ elegantly appointed, cordially catered and a mandatory hang for everyone cool in the music business. I feel very fortunate to be a citizen of Rajiโs world.โ Cary Baker, Owner, conqueroo
โRoggie is an amazing force for music in the Austin community! She truly cares about her artists, about making Austin a great place for musicians to live, and about helping her artists get the recognition โ nationally and globally โ that they deserve.โ Traci Hughes, Recruiter โ Digital, Social, Interactive; Founder, Third Coast Search
โRoggieโs very tuned in to the music scene in Austin and elsewhere, and has vast experience as a promoter and booking agent. She writes great newsletters, too, keeping clients, colleagues and friends up-to-date on all of her acts โ and has organized and hosted one of SXSWโs hottest parties for years. She knows how to make deals that protect her artists and keep her clients happy.โ Lynne Margolis, music writer/editor
Sheโs a veteran of the music business and you wonโt be able to find an agent who works harder for her clients. Since then Iโve been lucky enough to get to know Roggie and her family on a more personal level, and I am pleased to say that they are wonderful people as well.โ John Cole, Owner, Clubland Records
โRoggieโs passion for her clients is absolutely amazing! Every artist she works for gains an incredible amount of recognition just by having her on the team. Sheโs an outgoing, knowledgeable, and spunky booking agent โ a true powerhouse in Austinโs music scene!โ โ Jenni Finlay, Owner, Jenni Finlay Promotions
โRoggie is one of the rare finds who is passionate about her work, knows what she likes and gets results for her clients. Not to mention her great attitude and personality!โ Rob Bleetstein, Americana Editor, The Gavin Report
โIโve have known and worked with Roggie from the time she created RajiWorld Productions. She is driven by both a passion for her artists and an expert knowledge of her industry. Raji is simply the best!โ -Dusty Wakeman, Producer
โRoggie is experienced, charming, and totally professional. Highly recommended.โ โ Barry SimonsโAlways pleasant to deal with, Roggie knows her business well and has an excellent sense of artists needs. Sheโs one of the true gems in the music industry.โ โ Chris Porter , Programming Director, One Reel, Hardley Strictly Bluegrass
โRoggie is a consummate professional. Calm under pressure, always pleasant and task oriented no matter how much the heat is poured on. Sheโs very organized and prepared and a sheer joy to work with.โ -Scarlett Angell, Assistant Director Austin Music Awards
โRoggie has long been a leader in the Austin music industry. She has extensive experience working for others and in managing her own agency. She is a trusted source for consulting and innovative solutions in the touring industry.โ Craig Barker, Attorney, Law Office of Craig Barker
โRoggie Baer is a creative, honest, dependable representatie for her clients. She works hard to accommodate a venue or promoterโs needs as well as those of her clients. Roggie is also very generous with her time & talent in volunteering for community affairs & fundraisers. She is someone who makes a difference. And, Roggie Baer is someone I always look forward to working with!โ โ Dianne Scott The Continental Club, Austin TX
โMy name is Steve Poltz and Roggie has booked me on about a gazillion national tours across the USA. We have worked together for years and it is not hyperbole to say that I wouldnโt have the career Iโve had without her help. She toiled to build my touring base in a creative way that very few people could ever dream of doing. Her hard work and diligence were an energetic force of nature. I am sad that she is going in another direction but I will use many of the things she taught me about being a successful troubadour. She basically gave me a career and for that I am forever grateful. Khabele is very lucky to have her and I wish her nothing but continued success. ยกViva Roggie! With love and kindness,โ โ Steve Poltz
Thank you Roggie! You believed in me when few people even knew my name, much less my voice. Your heart and integrity have been a real blessing in my life and Iโm glad to count you a dear friend. Much love and happiness to you!โ- Nakia
โRoggie was great to work with and was always looking for a creative solution. Made a great member of the team.โ Dale Brock , Smile Smile Manager
โWhether itโs music or events Roggie is always very professional. Her advice and suggestions have always been a good match. I will look forward to working with her in the future.โ David Whitney , Director of Operations, Threadgillโs Restaurant
โRoggie is one of the first to inspire me to think โAustin has finally gotten into the real music businessโ Thanks for all you do and are doingโ Mark Younger-Smith, Owner, Marked Man Music
โRoggie is a creative soul organizer. She seeโs a need and connects creatives for always bankable results. Her charm, wit, joy for life and business savvy always come together for remarkable results. In a heartbeat Iโd jump at the chance to work with here againโฆ There is only one Roggie Baer, and Iโm proud to call her a kindred. VIVA ROGGIE!โ โ Ricardo โr/aceโ Acevedo, Graphic Designer & Photographer, In the RA / RAWorx Creative
โRoggie is a great woman to have on your team. She works extremely hard for the clients that she represents and does so with humor, grace and a can-do, positive attitude. Roggie is a veteran in the music industry and I would proudly recommend her to anyone in need of an agent.โ โ Trish Wagner, Advertising Sales and Marketing Assistant, No Depression Magazineโ
Roggie volunteered for me at SXSWโฆ. quite some time ago. She had just relocated into Austin and came to me seeking a non-standard volunteer arrangement, something meatier that she could sink her teeth into. She managed our out-of-towner volunteer housing arrangements and as such, provided them with a Texas-style welcome wagon โ complete with every bit of info that any new comer could ever want about Austin. She excelled in that role and we were very grateful that she took the task and made it her own, and made it a special welcome to a large team of newcomers to the SXSW Volunteerbase. Iโd work with her again in a heartbeat!โ -Peggy Ellithorpe, Senior Volunteer Manager, SXSWโ